Technological advancement and globalization
Marketing strategy
$3.00
Ethical and Legal Considerations in Social Media Marketing Discussion
The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.
Review the SBC Overview.
Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 500 words, include credible references:
What is your view of SBC’s strategic marketing strategy?
What is your view of SBC’s use of social media for its target market?