Requirements: Term project

The Wall Street Journal will be used as a text supplement and will be the basis of the term project. Each student must have access to the WSJ in order to complete the assigned project.

Each student will choose two companies within the same industry to track during the fall semester. Throughout the semester, you will be required to evaluate the two companies’ activities across multiple disciplines includingmanagement, marketing, and finance. You will be asked to review articles in the WSJ which deal with the two companies selected. The term project will include the following sections:

1) Historical development of the two companies

2) A current comprehensive strategic(SWOT) and financial analysis of the companies

3) Comparing the two companies in terms of managerial and financial decisions and other events that impact their respective stock prices

4) Future direction of the industry and the two companies in the industry

Overall, the term project asks you to track your selected companies in the WSJ and other sources you may have access to, to keep article summaries on the two companies and to address the issues identified above in the analysis of the two companies

Answer preview

Apple Inc. and Google Inc. are amongst the Fortune 500 list of companies and intense rivals. Their rivalry extends beyond the fact that the two companies are responsible for the two most famous operating systems, Android for Google Inc. and iOS for Apple Inc.  This project will do a comparative analysis of these two companies. The first section of the project will look at Apple and Google’s historical development, followed by a section covering their respective SWOT and financial analysis. The next part will then look at a comparison of Apple Inc. and Google Inc.’s managerial and financial decisions that might have had an impact on their respective stock prices. The project will culminate with a section looking at the industry’s future direction and these two companies.

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