The balance of local standardized products globally

The balance of local standardized products globally

Understanding the Marketplace MKG 310 -2

In this assignment, you will analyze the balance of local standardized products globally. In your essay, include the following:

  • Explain the company’s global strategy.
  • Discuss how cultural differences are considered and managed.
  • Suggest a plan or strategy for future global growth.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references.

Your paper should be 2-3 pages in length, well written, and formatted according to APA requirments

Answer Preview

Very few companies have proven to be strategic when it comes to standardization of their local products in the global market. These firms must determine their geographical strengths as a global strategy. This will enable them to apply different strategies and approaches for where they are strong, weak and non-existent. The company will have to…

(657 Words)

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