I need a discussion post for the following instructions. I can provide the login information to access the book. I’m not sure if the hyperlinks work in the document.

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This week, you will think critically about quality why P.R. practitioners have to understand the return on investment (or “ROI”) of their work by doing the following:

1. Post one (1) initial comment in which you do all of the following:
   1. After reading Section #8, “Master of Metrics,” in Social Media and PublicRelations: Eight New Practices for the PR Professional (which is 15 pages long – pages 118 through 133), answer all of the following questions in your own words:
      1. Why is it important to know how to translate social media metrics for C- suite executives?
      2. Why must you compare your social media analytics to your web analytics? What makes social media analytics insufficient forms of ROI evaluation on their own?
      3. Out of the 6-step metric process discussed in the reading, which 3 steps do you think would be most helpful for your personal brand as a P.R. professional? Why would each of those 3 steps be helpful for you?
      4. What are the 3 phases of participation on social media? (Just list the three.)
      5. What is the definition of each of the 3 phases of participation on social media? (Be sure your answer makes it clear what the differences are between each phase.)
   2. When citing the “Master of Metrics” readings in your initial post, you must use APA format.
2. Word count requirements:
   a. The initial post should be at least 500 words.

Proofread both of your posts extraordinarily carefully in order to avoid grammatical, spelling, and typographical errors.

a. There will be a 1-point deduction for each type of grammatical/typographical error that appears in your posts.