THE SOUTHWEST AIRLINES

THE SOUTHWEST AIRLINES

300 Words – For this discussion forum, research Southwest Airlines mission, vision, and values. In your post, describe why you think it is well written and supports the organization.Then, change either the mission, vision, or values statement in a way..

Discussion Topic

Module 3 – Mission, Vision, Values Task: Reply to this topic

There is often confusion as to what information is provided in an organization’s vision, mission, and values statements. You may or may not be aware, but the airline industry is often compared to health care. The reason is that they demand such high quality to ensure the safe flight of their passengers, similar to the standards needed to provide high quality health care.

Directions –

For this discussion forum, research Southwest Airlines mission, vision, and values. In your post, describe why you think it is well written and supports the organization.

Then, change either the mission, vision, or values statement in a way that you would not consider it to not be well written. Put your new statement in the post, and then explain why that would not be supportive of the organization.


  • Your post should be 250-350 words.
  • Support your post by citing one reference (other than the text).
  • Cite paraphrased information but do not use quotes for this assignment.
  • APA Format

Answer preview

Southwest Airlines are one of the major airfreight companies in America and whose headquarters are in Dallas, Texas.  The company is popularly known for its being the low-cost carrier.  Southwest Airlines is one of the companies that ferry most domestic passengers.  Currently, the company has over 110 destinations, both nationally and internationally (The southwest Airlines, 2019).  The southwest Airlines vision dictates that the company intends on becoming the most loved, flown, and profitable airline in the world.  Indeed, the vision is well written because it indicates what the company indicates to achieve in the short and long term.

The Southwest Airlines values include servants’ heart, Fun-loving attitude, and warrior spirit, low cost, friendly to customer…

(300 words)

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