TRADING UP AND TRADING DOWN

trading up and trading down

This is a question in my Marketing class that needs to be answer with at least 150 words. Please use your own words with example. If it’s not your words please cite in text with reference.

Explain the difference between trading up and trading down in product repositioning.

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Explain the difference between trading up and trading down in product repositioning?

Trading up and down is a product repositioning strategy that has to do with the business cycle. Trading up entails adding some features to the product and qualities which in turn adds to the value of the product…

(170 words)

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TRADING UP AND TRADING DOWN

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