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Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.
- Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)? Think advertising, customer preferences, company issues, etc.
- What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?
- Click here to view the grading rubric for this discussion.
Answer Preview
One of my most favorite brands in Google trends is the Amazon Company which is an online retail company with the largest e-business in the United States based in Washington (Wittekind, E. 2013). The Amazon faces aggressive competition from companies that also operate in media, electronics and other merchandise…
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