Vendor Relationships and Marketing IT’s Value
“Vendor Relationships and Marketing IT’s Value ” Please respond to the following:
- Many organizations use information technology vendors to develop company solutions. Determine at least three (3) challenges associated with using vendors. Analyze the relationship between competitive advantage and vendor relationship management overall.
- Specify at least three (3) approaches for marketing IT’s value. Propose (1) method for implementing each approach within an organization. Provide one (1) example of each approach to support your answer.
Answer preview
Vendors add value through the experience and expertise they offer in an organization. However, organizations ought to maintain effective oversight over vendors operations and relationship with customers to maintain a good reputation. Among the challenges of using vendors is how to integrate them in maintaining a good reputation of the organization (Ratwani et al., 2015). This is because customers may be dissatisfied with vendor’s services or vendors may violate the law leading to public enforcement actions. Customer dissatisfaction or civil enforcement actions tamper with the reputation and may scare away potential customers and partners. The other challenge is how…
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