Week 5 Discussion Question

Read the “Victory Motorcyclesb Case in the blue pages of the textbook ( To make it easy for you. Is in chapter 14 under part 4 case studies. between pages 419 to 435). Please respond to the following:

1. From the e-Activity and the case study, evaluate the corporate-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response. Be sure to use terminology from Chapter 6 readings. Do not research or offer corporate level strategies outside of the textbook for this course. Do not forget to give us the bwhyb.
2. Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response. Do not forget to give us the bwhyb.

Answer preview

The Victory Motorcycles organization identified a business gap as usual in the market. Victory intended to produce an American motorbike that would compete with the current Ferguson and Japanese bikes in the market. Considering that there were already powerful competitors, the firm had to come up with a corporate-level strategy that would ensure the successful penetration of the new bike model (Weinstein, 2016). At the preliminary, under the plan, the company would only supply to dealers to avoid the similar incidence of Excelsior-Henderson Company that went broke due to the inability of the company to meet the demand for their bikes. Intuitively, the company intended…