Vioxx-Discussion Post
Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned article is attached, please also use at least one other outside academic resource. Must include in-text citations.
Supporting material: Attached
Question:
Consider the possible fallout from the Vioxx chain of events. What are the risks to Merck? Why are theserisks any different from a normal business or investment risk? What role can communicationprofessionals play in managing this risk?
Please see grading rubric below. This assignment should be at least 5-6 paragraphs long and very thorough. Make sure you integrate real-life applications to support key points.
Case Discussion Rubric (2016)
| Case Discussion Rubric (2016) | |||
| Criteria | Ratings | ||
| This criterion is linked to a Learning Outcome Quality of Initial Posting |
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| This criterion is linked to a Learning Outcome Mechanics | |||
Answer preview
Merck is a pharmaceutical firm that has existed for over three centuries. The research and findings connected to the firm’s discovery of Vioxx are intriguing. A standard drug test and study take approximately six years. However, it took only three years for the introduction of Vioxx by Merck to the market. Vioxx was later realized to increase the rate of heart attacks in its users. More research and analysis of the drug confirmed that Vioxx was a drug that increased the rate of heart attacks in its patients. Therefore, the firm decided to withdraw the drug from the shelves. Vioxx place the firm Merck at high risks. ..
(650 words)