W5 Marketing Channels Discussion
Answer two out of the three discussion questions, listed below, for this week.
1. Please make a list of products you believe failed because of poor marketing channel choices.
2. Why do marketing professionals care about and participate in supply chain decisions?
3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?
Requirements: 250 words min
Answer preview
Marketing professionals engage in and care about supply chain decisions to facilitate the superior design of services and products. Marketers understand the target audience of a company’s commodities; therefore, their understanding of supply chain management helps effectively deliver goods and services. The marketing department influences the performance of the supply chain unit by fostering communication with all links in the supply chain. Marketers play the role of distributing information between stakeholders in the supply chain and integrating
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