| I have a case analysis paper coming up on the “WestJet” case and it needs to be 4 to 5 pages long. You will need to read over the WestJet case and write about it following the directions. I will post the WestJet case below. This is the rubric and instructions. InstructionsYou will be assigned a case in the first week of the semester: the “WestJet” case posted on the Desire2Learn “course document” section. The case analysis paper should be 4-5 pages, double spaced. It should include the following sections: - Introduction, including relevant facts and background
- Problem definition / issues
- Critical analysis / conceptualization
- Alternatives, which may be “bulletized”.
- Solution: state the best of the alternatives and the rationale
Please refer to the grading sheet attached for more details | 4 | 3 | 2 | 1 | GRADE | | Grammar, Spelling, and general appearance | Few errors in grammar, punctuation, or spelling errors; use of appropriate business language, overall appearance | Some errors in grammar, punctuation, or spelling; medium level use of appropriate business language, overall appearance | Many errors in grammar, punctuation, or spelling; low level use of appropriate business language, overall appearance | A lot of errors in grammar, punctuation, or spelling; inappropriate business language, overall appearance | | | Introduction | Includes relevant internal/external facts and background | Includes most relevant internal/external facts and background | Includes some relevant internal/external facts and background | Includes few or no relevant internal/external facts and background | | | Problem Definition – Issues | Clarity in specifying one problem statement | Moderate clarity in specifying one problem statement | Mediocre clarity in specifying one problem statement | No clarity in specification of problem statement | | | Critical analysis | Accurately identifies one or several concepts related to the problem | Identifies one or several concepts related to the problem | Vaguely identifies one or several concepts related to the problem | Does not identify one or several concepts related to the problem | | | Alternatives | Clearly specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages in details. | Specifies 2-5 alternatives as solution to the problem and discussed their advantages and disadvantages | Vaguely specifies 2-5 alternatives which may be related to the problem | Does not specify 2-5 alternatives to solve the problem | | | Solution | Clearly identifies the best alternative, and the rationale for that decision | Identifies the best alternative, and the rationale for that decision | Vague identification of the best alternative, and the rationale for that decision | Does not Identify the best alternative, and the rationale for that decision | | | Submitted on time | | | | |
Answer preview WestJet airline company came to being in 1994 when Clive Beddoe, an entrepreneur, found it cheaper to have a private jet for his business travels between Calgary and Vancouver cities. Due to the efficiency of the travels, Clive, together with other company partners, found it brilliant to offer transport to their fellow businessmen (Mark, Crossan, Allaire, & Moore, 2002). The latter used to have business trips between the two cities, which provided a business opportunity that they later commercialized. After consulting with fellow entrepreneurs, Clive and Neeleman formed a partnership. They formulated a business plan to provide a cheap airline service around the western part of Canada. The business plan attracted many investors who raised the capital needed to start the company within a truly short time, which enabled the company to acquire two Boeings. After two years of operation, the company bought a third Boeing airplane. The company’s first offices were in Calgary, Canada. During its early stage, the company flew jet to Edmonton, Vancouver, Kelowna, Calgary, and Winnipeg. Later, WestJet Airlines extended its operation to Moncton, Ottawa, and Hamilton, where the company constructed its international airport. (1231words)
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