what is social desirability
what is social desirability? why does it occur
1) what is social desirability? why does it occur?
2) Why is social desirability a concern for marketers
3) What can you as a researcher do to eliminate or reduce social desirability errors in research
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While conducting research, there are usually situations where researchers find that they cannot use secondary resources of information for specific instances. However, survey research methods usually enable the researchers to address or tackle some specific research questions which cannot be answered using the secondary information…
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