Hello there,
Please answer these three questions. you can make up a story and show if the Personalization email gone good, or bad!
I have attached the class slides, you can get the info from there. Plesae do not use refrences
Personalization gone good, or bad!: In one page or less, share an example of a time you saw an ad or got a marketing message from a company that was either spot-on in terms of personalization or very, very wrong. Tell me:
- What channel(s) this happened in << it could be email
- What data you think they used to target you (e.g., sales data, usage data, LTV data, demographic data, socioeconomic data)
- Tell me how you would have handled this if you were the marketer
Answer preview
. I think that this was insensitive especially to the men who received the emails. Most people including myself found it insulting when the email contained a different name. Still, it also created an impression that the content might have been a wrong delivery or a spam email. Altogether, I think that the company used the demographic data to target, but they did not implement the right subscriber’s data to get the correct names of their targeted audience. However, if I were the marketer, I would have gathered the subscriber’s data such as the first name of the visitors who checked in the company’s website since cookies registers visitors’ details. I would have also considered the subscribers to the newsletters. With the collected information, I would have categorically segmented the visitors and subscribers into a detailed list that would include their age, ethnicity, and gender. I believe that this would have made the email more customized thus making the targeted audience feel special and not insulted
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