New Product Marketing
Use the same company from your Week 2 assignment.- APPLE Company
Your company has decided to launch a new line of products.
The new product will be a wireless voice command speaker- SIRI- like Amazon Echo.
Create a 1,400-word report and include the following information:
Note: Please identify appropriate subheadings as guided by this questions. Also include introduction and conclusion paragraphs.
- Choose the target market for your product, and describe your target market in detail.
- Create a new product that would appeal to your market.
- Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
- Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
- Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Format your assignment consistent with APA guidelines.
Answer Preview
Apple is a big company whose trust in the market has been created and established. When it comes to the new product that has been created by Apple Company, there is less work needed to be done to advertise the product compared to other small companies. This is not to say that they do not have a load of work to do when marking the new product to the market. Introducing…
(1782 Words)