One of the ways in which usability professionals collect data, and for that matter academic professionals, is the use of a survey instrument. In this assignment, you’ll create a paper-based survey instrument evaluating a mobile application or Website. In the assignment, you are expected to include:
- Participant Demographic Data (Name, Age, Gender, Location, Education etc.)
- Participation Consent
- 8 – 10 Measurable Quantitative Questions (Using a scale to support measurement, i.e., Likert)
- 2 – 4 Qualitative Questions
Leverage the literature and textbook examples in your instrument creation. This survey is a PAPER PROTOTYPE not to be completed using a survey instrument such as Survey Monkey.
Requirements: 4 pages
Answer preview
- Did you find the website’s customer support options easily accessible and helpful?
Not easily accessible or helpful
Somewhat accessible or helpful
Neutral
Fairly accessible or helpful
Very accessible or helpful
- How well did the website handle your privacy and security concerns?
Very poorly
Poorly
Neutral
Well
Very well
Measurable quantitative questions using a Likert scale to support measurement
(Participants are urged to select the number that represents their level of agreement in each statement or question provided. 1 will represent will be the lowest level, and 5 will represent the highest level of agreement).
- Please rate the level of getting the needed information on the Amazon.com website.
1: Very difficult
2: Difficult
3: Neutral
4: Easy
5: Very easy
- How well can you rate the general level of responsiveness of the Amazon.com website? (Responsiveness can be defined as how quickly the website reacts to user actions)
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