Write a short paragraph describing how Berger’s ideas have influenced how you would build a brand using social media.
Do not use outside sources, answer the questions based on the book attached “Contagious”. And do not plagiarize.
Requirements: as long as answered the questions fully
Answer preview
The book explores the factors that contribute to ideas, products, and behaviors going viral compared to others. The six steps that cause the information to be viral include social currency, triggers, emotion, public, practical value, and stories. Social currency works by crafting messages which enable people to achieve a desirable impression of feeling like insiders. Practical value can be attained by making the created messages stand out. The value of the idea or product should be highlighted. The ideas presented by Berger have positively influenced my approach to building a brand using social media. I would create a brand by highlighting its value to make it stand out.
