Business and IT CT
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>> > Leveraging Search Technologies
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>> > Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.
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>> > Research an organization located in the Kingdom Saudi Arabia and discuss the following:
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>> > What type of search engine technology is the company using?
>> > Discuss the benefits the company is gaining from using that technology.
>> > What sort of metrics does the company use to measure the success of the utilized search engine technology?
>> > What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?
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>> > Your well-written report should be 5 pages in length, not including the title and reference pages. To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question. Use APA style guidelines, citing at least two references as appropriate. Review the grading rubric to see how you will be graded for this assignment.
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>> > Book: https://drive.google.com/file/d/1_ADCXxT4J2__Sskou...
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>> > Requirements: 5 pages
Answer preview
Additionally, the Google search query tool benefited the organization as it identified some of the issues raised by its customers. The information obtained was crucial in designing a marketing campaign to see awareness creation of the 5G network and its benefits. STC was able to consider the needs of its customers before launching the network by ensuring they were knowledgeable about the new network and how it would benefit them (Think with Google, 2021). Understanding customer needs crucial in managing the marketing strategy that the organization will use to ensure that the products meet the customers’ needs and preferences. Similarly, a web search that results in the organization’s web page is a source of income for the company as the more clicks one visits to the webpage, the more income the company earns from the clicks made.
