When consumers make a purchase, they progress through a series of behaviors. The consumer decision making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumers as they progress through the CDM process. The internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the internet on the five stages. What happens differently, or how does the internet use these processes to sell more efficiently? Be sure to include consumer attitudes in your discussion.
Requirements: 3 pages
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After determining the needs, the second step involves searching for information. This step consists in researching products or services that satisfy customers’ needs. There are various sources of information that the consumers search for details related to products or services they would wish to purchase. Through gathering information, the consumers learn more about the brands that compete in the same marketplace and their specific features and characteristics. Essentially, customers used to search information from mainstream media like television, radio, and roadshow promotions. Today, the internet has become the perfect source where customers can gather information about various brands that compete in the same marketplace and compare distinct features and characteristics. Customers are searching for information
