2. Students are to select a non-hospitalitybrand that is suitable for a brand extension into the hospitality space (i.e., a bar, restaurant, hotel, resort, spa, private members club, private jet, cruise, or yacht, as some examples).
3. Present and discuss the positioning of this brand (to be included as a visual in the appendix).
8.Discuss a suitable marketing strategy for the brand extension in relation to its parent brand’s existing marketing and evaluate how it will help deliver the overall company aims and objectives. NOTE: This does not need to be a full marketing strategy, but it must utilize online and offline channels.
This assignment is to be presented in form of a report.
To apply knowledge of the principles of hospitality brand management with a specific focus on elements of a brand, with strategies to create and manage a brand that reflects a unique personality and identity
This assignment applies the knowledge of marketing management to ensure the consistency of the brand and its relevance for the desired target market.
Requirements: you can de
Answer preview
Choice Hotels mainly targets customers with high and medium-income levels, high-tech youths, extended stay, backpackers, and value-driven leisure travelers (MBA Skool, 2020). A hotel room’s interior design is one of the key attributes that attract customers. Specifically, the nature and quality of furniture will more often than not determine whether a customer will book the services provided by an organization (MBA Skool, 2020). Most Choice Hotel International Inc.’s customers, especially those from the United States, are familiar with the Maiden Home brand and thus are aware of its high-quality and affordable furniture products. Such a fact then means that collaborating with Maiden Home will allow Choice Hotels International to fill its hotel rooms with high-quality furniture. Furthermore, the affordability of these products will mean that the company will not have to increase the cost incurred by customers when they book
