Marketing strategy

In a Word document, provide an overview of each of at least 3 courses you selected. Discuss the course objectives, and how you met these objectives through your course work. You should provide specifics as to what you learned in each of the selected courses, and how the knowledge and skills learned are applicable to the workforce. Remember that you are showcasing yourself to a potential employer.

Each course reflective should be approximately 1 page in length (300 words). The total assignment should be approximately 3 pages in length using APA formatting.

BUSS110 Marketing Principles- Marketing Principles is designed to teach students the fundamental marketing terms and concepts used in contemporary marketing. The marketing approach includes defining the market environment, market research, and the marketing mix (4 P’s: product, price, promotion and place). At the conclusion of the course, students will develop and present their marketing plan.

BUSS213 – Business Law and Ethics- Describe how the law provides standards and a compliance system specifically tailored to the business environment. Students will examine emerging law topics including: copyright and trademark infringement, contracts, ethics, sales, criminal law, and cyber-law. Through discussion and the practice of cases students will evaluate current legal and ethical challenges.

BUSS420 – Project Management– This course is designed to guide students through a complete project, from initial planning, obtaining resources, establishing priorities, meeting deadlines, and conducting project-related meetings, to evaluating progress, revising plans, and bringing the project to a successful conclusion.

Requirements: 3 pages total

Answer preview

The project planning process involves five different main stages. The first stage is initiating the project. For a project to get buy-in, one must link the idea with the group one is trying to impress by defining the project to a broader level. This charter consists of the project constraints, goals, budget, appointments, and expected project timeline (Tereso, Ribeiro, Fernandes, Loureiro, & Ferreira, 2019). Once one has established a clear goal, the planning process begins, which is the second stage. This stage requires complete conscientiousness as it lays out the map to be followed to accomplish the outcome. This stage involves developing the tools needed, planning a schedule, creating a communication plan, and setting project goals.

[1051 Words]

Marketing strategy
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