23.0 pts(Above-Average – B) Identifies and understands most of the main issues in question. Thorough analysis of most of the issues.
21.0 pts(Average – C) Identifies and understands some of the issues in question. Superficial analysis of some of the issues in question.
19.0 pts(Near-Failing – D) Identifies and understands few of the issues in question. Incomplete analysis of the issues.
17.0 pts(Failing – F) Identifies and understands very little of the issues in question. No analysis of the issues.
25.0 pts
This criterion is linked to a Learning OutcomeAnswers to Questions
20.0 pts(Excellent – A) Answers to questions are clear throughout. Connection with class and study material goes well beyond the obvious connections among ideas; demonstrates insight and original thinking.
18.0 pts(Above-Average – B) Answers to questions present some irrelevant information on topic etc., but very little; treatment goes beyond obvious connections with class and study material.
16.0 pts(Average – C) Answers to questions are vague in places; some irrelevant or distracting information.
14.0 pts(Near-Failing – D) Answers to questions are unclear and/or confusing. Treatment is very superficial; paper may be well written but says nothing.
12.0 pts(Failing – F) Does not address the questions. Treatment is very superficial and says very little.
20.0 pts
This criterion is linked to a Learning OutcomeStrategy Choice and Justification
20.0 pts(Excellent – A) An appropriate, reasonable strategy is selected and successfully developed. Content knowledge is used correctly. Justifies the strategy, conclusion, and/or answer to the problem.
18.0 pts(Above-Average – B) An appropriate, reasonable strategy is selected and moderately developed. Content knowledge used appropriately, with minor computation errors. Justifies the strategy, conclusion, and/or answer, but leaves out details.
16.0 pts(Average – C) An appropriate, reasonable strategy is selected, but minimally developed. Uses content knowledge with conceptual errors. Attempts to justify the strategy, conclusion, and/or answer, but the justification is only somewhat relevant to the problem.
14.0 pts(Near-Failing – D) There is an attempt to solve the problem. Barely any strategy is applied that could lead to an answer. Rarely uses content knowledge. Attempts justification for the strategy, conclusion, and/or answer, but there is no relevance or connection.
12.0 pts(Failing – F) There is no attempt to solve the problem. No strategy is applied that could lead to an answer. Uses no content knowledge. Does not attempt justification for the strategy, conclusion, and/or answer.
20.0 pts
This criterion is linked to a Learning OutcomeLinks to Course Readings and Additional Research
20.0 pts(Excellent – A) Excellent research into the issues with clearly documented links to class (and/or outside) readings.
18.0 pts(Above-Average – B) Good research and documented links to the material read.
16.0 pts(Average – C) Limited research and documented links to any readings.
14.0 pts(Near-Failing – D) Incomplete research and links to any readings.
12.0 pts(Failing – F) Provided no references or support of analysis.
20.0 pts
This criterion is linked to a Learning OutcomeCommunication, Style and Mechanics
Answer preview
Analytics and Business Intelligence tools are vital in addressing trends and issues, market demands, competitive advantages, and customer lifetime value. Three of such tools are discussed. The first crucial tool is Echoware software, which can help identify trends and identify the business prospects, their needs, and their website visit trends. With the data, the business can analyze the market demands and engage their prospects first to find out what they want and where they are located (Salesforce, 2020). The software gives the business a competitive edge by increasing the sales volume of the company. More sales mean more profitability. A potential constraint in using the tool is the cost of installation and the high monthly bill. Customers can accrue lifetime value from the software due to the prompt response and personalized services, thus increasing their satisfaction.
[741 Words]
Information Governance strategies
15.0 pts(Excellent – A) Solution is presented in a clear and orderly manner so the reader can follow the flow of the solution and final answer. Chooses words for their precise meaning and uses an appropriate level of specificity. Sentence style fits audience and purpose. Sentences clearly structured and carefully focused. Almost entirely free of spelling, punctuation, and grammatical errors.
12.0 pts(Above-Average – B) Solution is presented appropriately, but may contain a minor error. Reader can follow most of the steps in the solution and final answer. Generally uses words accurately and effectively, but may be too general. Sentences generally clear, structured, and focused, though some may be awkward or ineffective. May contain a few errors, which may annoy the reader but not impede understanding.
10.0 pts(Average – C) Solution is presented appropriately, but contains conceptual errors. Solution is presented in an unclear manner. Scorer has difficulty following the sequence of steps. Uses relatively vague and general words, may use some inappropriate language. Sentence’s structure generally correct, but sentences may be wordy, unfocused, repetitive, or confusing. Usually contains several mechanical errors, which may temporarily confuse the reader but not impede the overall understanding.
8.0 pts(Near-Failing – D) Presents the problem in an unclear manner, steps are missing or out of sequence. Scorer cannot determine a sequence of steps. Tends to being vague and abstract, or very personal and specific. Usually contains several awkward or ungrammatical sentences; sentence structure is simple or monotonous. Usually contains either many mechanical errors or a few important errors that block the reader’s understanding and ability to see connections between thoughts.
6.0 pts(Failing – F) Does not present the problem in a manner that can be deciphered. Misuse of words throughout. Awkward sentences throughout. Difficult to attach a thought process. Poorly punctuated, misspelled words, grammatically abusive.
(I am attaching this) within various organizational strategies and respond to the following questions:
