The marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.
In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
Your essay must include an introduction.
You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.
All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations
Answer preview
People respond differently to marketing strategies; some might welcome them while others might not. Therefore, organizations felt the need to formulate different marketing strategies for different target markets. For example, an organization that seeks to market its products in Northern America and Europe cannot use a similar strategy to do this, since the preferences and interests of consumers in these two continents are not the same. As such, they develop one strategy for its target market in the United States and another entirely different one for its potential customers in Europe. Market segmentation enables companies to personalize their marketing campaigns, a phenomenon that helps them to sufficiently satisfy their customers’ needs.
