Country Study

Country Study

Country Study: Assume your company has decided to expand their US business into an international business. You have been asked by your company to research potential countries to determine which country they should expand their business to as their first overseas venture.

Assignment Criteria:

  1. Introduction
    1. Pick a real organization to use as your template organization for this project. The organization can be a large multinational organization, a large domestic organization, a small organization, or your current (or previous) employer. State whether your organization will be selling a product (state product type), selling a service (state service), or set-up a manufacturing facility (state type of manufacturing).
    2. Research and determine a country that you would recommend to your CEO for international expansion. State the name of the country you will be recommending for international expansion.
  1. Perform a country study to help determine the any potential issues, costs, and the benefits of doing business in a particular country.At the end of your study, write a brief summary (250 words or more) that concludes your findings highlighting some of the challenges, benefits, costs, etc associated with entering this country.

Below is a list of the environmental factors you need to study and discuss in your study.

Economic/Geographic:

  • GDP
  • Labor
    • By occupation
  • Total Exports
    • Exports – commodities
    • Exports – partners
  • Total Imports
    • Import – commodities
    • Import – partners
  • Infrastructure – physical (transportation) & informational (communication)
  • Unemployment
  • Industries
    • Industries growth rate

Geographic:

Political-Legal:

.PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 – 4 pages typed, font 12, double-spaced.

Answer Preview

Most countries are known to branch to other countries in order to be able to expand their businesses. The company that I choose for this project is Nike. Nike is a sportswear company that specializes in designing and selling footwear. The company was started in 1964…

(898 Words)

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