Alternate Strategies in Action
research a hospitality related company that has pursued one of these strategies over the course of the year
Forward integration, Market penetration, Related diversification, and Liquidation are just a few alternate strategies in action.For this assignment, research a hospitality related company that haspursued one of these strategies over the course of the year (Do not use Starwood, Marriott or Disney).Discuss the strategy that was used; why you feel this strategy meets the requirements; why you think the company pursued it and what the expected result of the strategy would achieve.A minimum of 2 sources are required.
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Forward Integration is when a business organization diversifies from only producing to distribution, sale or transportation of their goods. The organization at this point is able to carry out subsequent steps in the distribution process avoiding the traditional channels that its product had to follow in order to reach the market. Among those that are considered the best in terms of hotel hospitality is the Hilton Hotels & Resorts. This is a multinational firm with its headquarters in Beverly Hills with more than 3750 outlets in 85 different countries (Kracer, 2013). The Hilton Hotels used forward integration in order to continue thriving in the growing hotel industry and still be able to maintain a strong …
300 words