Marketing Discussion
BOOK: Framework for Marketing Management
Answer preview
According to Ståhlberg, & Maila (2012), shopper marketing focuses on appealing customers at the point of purchase. Many sellers employ various psychological strategies of appealing the customers at the moment when they are prepared to make purchases. Traders are always aware that most decisions from the customers to make purchases are made inside the business premises. Therefore, they usually use unique scents, attracting lights and soundtracks which provide a relaxing environment for customers to purchase goods and services…
(400 words)