DIRECT MARKETING AND DIRECT SALES

direct marketing and direct sales

answer the marketing question below

We all like to think of direct marketing and telemarketing as annoying, but what about direct sales? When was the last time you purchased a product as the result of direct marketing (catalog, emailed coupon, etc) or direct sales (sales associate in a store, for example)? Would you have bought the product anyway or was it a result of the sales contact or promotion?

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Direct marketing and direct sales are a combination of purchases made through one-on-one approaches with potential clients, agreed contracts, and sometimes through the Internet. I receive offers through direct marketing especially from emailed coupons all the time. Emailed tickets are a different kind of marketing. I know friends who wait on them like a paycheck only to find that the quality of the card is inadequate. The coupons may focus on offering services. There was one coupon that I took a while back. The ticket gave me access to dinner for four. Therefore,…

(400 words)

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