Senior Assistance Business: Target Market Segment
Who is your target market? In a one page paper, develop a full target market segment for your business plan. Remember, you will take feedback from all submitted portions of your plan, revise, and then submit the final business plan in Week 9.
Write a one (1) page paper in which you:
- State your primary target market segment, and discuss three reasons for your selection.
- State your secondary target market segment, and discuss three reasons for your selection.
- Format your assignment according to the following formatting requirements:
- Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Examine the process of developing a business plan and setting up the company.
- Analyze the market, customers, and competition of entrepreneurs.
- Use technology and information resources to research issues in entrepreneurship.
- Write clearly and concisely about entrepreneurship using proper writing mechanics.
The business that I want to start is a Senior Assistance Business. Attached is the rubric for the assignment as well as the paper for assignment one of this 4 part assignment.
| Points: 100 | Assignment 2: Target Market Segment |
| Criteria | Unacceptable Below 60% F | Meets Minimum Expectations 60-69% D | Fair 70-79% C | Proficient 80-89% B | Exemplary 90-100% A |
| 1. State your primary target market segment, and discuss three reasons for your selection. Weight: 45% | Did not submit or incompletely stated your primary target market segment, and did not submit or incompletely discussed three reasons for your selection. | Insufficiently stated your primary target market segment, and insufficiently discussed three reasons for your selection. | Partially stated your primary target market segment, and partially discussed three reasons for your selection. | Satisfactorilystated your primary target market segment, and satisfactorily discussed three reasons for your selection. | Thoroughly stated your primary target market segment, and thoroughly discussed three reasons for your selection. |
2. State your secondary target market segment, and discuss three reasons for your selection.
Weight: 45% | Did not submit or incompletely stated your secondary target market segment, and did not submit or incompletely discussed three reasons for your selection. | Insufficiently stated your secondary target market segment, and insufficiently discussed three reasons for your selection. | Partially stated your secondary target market segment, and partially discussed three reasons for your selection. | Satisfactorilystated your secondary target market segment, and satisfactorily discussed three reasons for your selection. | Thoroughly stated your secondary target market segment, and thoroughly discussed three reasons for your selection. |
| 3. Clarity, writing mechanics, and formatting requirements Weight: 10% | More than 8 errors present | 7-8 errors present | 5-6 errors prese |
Answer preview
The primary target market for my Senior Assistance Business will be individuals between the age of 65 and above. The company will contact such individuals directly. My reasons for choosing this group is due to the growing need for concierge service among the elderly within the location and the nation. According to a survey conducted, it has been observed that the senior concierge service business is one of the fastest growing company in the country (Murata, 2008). For this reason, the business will focus on not only local senior or older adults but also others from the neighborhood and beyond…
(350 words)
