Use of Technology in A Traveling Firm

I have a homework

Recommender system is a term developed at the intersection between computer science and digital marketing. Thebasic issue for making successful recommendations to users is the matching between products (which could be many) and users/customers (who have presumably personal preferences). If you are a marketing director for a touristdestinations, what do you think are the biggest opportunities and challenges in using technology to entice travelers to come to visit your destination?

Answer preview

Technology in marketing is evolving at an alarming rate, and it is intensely impacting the field of tourism.  Most tourism firms are intensively using the digital marketing to appeal potential incoming tourists or visitors. The current trend in the digital marketing is the use of a recommender system. According to Ricci (2002), a recommender system is the programs that are commonly used in the digital marketing to suggest products that consumer prefers and give the consumers with the information which help them during the decision-making process. The common types of recommender systems used in the tourism include Me-print, Vacation coach’s expert advice platform and Triple-hops TripMatcher (Ricci, 2002). The…

 

(400 words)