ARTICLE SUMMARY: A Beginner’s Guide To A/B Testing
Please read the following articles, and write a brief summary (in 3-5 sentences).
1. A beginner’s guide to A/B testing
2. What is random assignment
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A Beginner’s Guide To A/B Testing
The article describes A/B testing as a viable method of comparing two versions of a web page to deduce which one performs better. The most effective A/B scenarios are designed to test one main variable and monitor one or more results. It involves comparison of two pages showing the two variants to the same visitors at the same time; A/B testing is used for analyzing the best online promotional marketing strategies…
(200 words)