Case Analysis (Jaguar’s Passage in India)
Answer questions: 9-10, 9-11, 9-12
9-10. Do you think JLR will prosper under the ownership of Tata Motors?
9-11. What do you think are the biggest challenges facing the Jaguar and Land Rover brands in the next few years?
9-12. Tata Motors recently introduced the Nano, the world’s leastexpensive car. The Nano fits Tata’s strategic goal of building a low-cost car for the Indian market. Can Tata succeed in targeting both the very low end of the auto market as well as the high end?
– at least 400 words in total
Keegan, Warren J.; Green, Mark C.. Global Marketing (Page 303). Pearson Education. Kindle Edition.
Answer preview-10. Do you think JLR will prosper under the ownership of Tata Motors?
Jaguar and Landrover can prosper in the hands of Tata motors. The company will need to invest a lot of their resources in the manufacture and marketing of the vehicles if they are to record an increase in sales. Even though they have lost hundreds of millions since they bought the brand, they can still make a comeback in the market and attain market leadership. The economic crisis significantly affected the performance of the brand, but currently, the economy is at a better place than during the crisis, meaning that people can afford to purchase luxurious cars and the company needs to reach this target market. Additionally, Ford had already established jaguar as a high-…
(560 words)