Team Structure, Dynamics, Roles and Responsibilities 

Students have been assigned to manage a corporate website development project that will support online ordering. Inventory is already managed online, but the catalogs are only in print format. There is also an existing customer relations management (CRM) system what will have to be replaced to be able to interact with the new online ordering website. The new website must: 1. Display the catalog, 2. link to the existing inventory software and update inventory based on orders, 3. communicate the necessary information to the shipping department, 4. Include or link to a new CRM system, and 5. track customer clicks through the website to automatically provide information to the advertising and website maintenance teams.

The students’ job as the project manager is to staff the project with the people necessary to successfully complete the project. Most projects fail because the people who will use the system were not involved in the design of parts of the system that directly impact their work, so identifying the key stakeholders and consulting with them during the planning, development and implementation stages of any project is crucial.

Students need to describe in 7 to 10 pages what type of team they would create, how they would staff it, the roles and responsibilities of team members, and how they ensure the project team was properly constituted. They must also identify other key stakeholders that need to have input into the project.

Students may propose an alternative project of their own design that shows attainment of the corresponding course outcome. The mentor must approve the alternative project.