Amazon Business and Corporate Level Strategies

In this assignment, you are to use the same corporation you selected and focused on for Assignments 1 and 2.

Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write a six to eight (6-8) page paper in which you:

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

The specific course learning outcomes associated with this assignment are:

• Identify various levels and types of strategy in a firm.
• Use technology and information resources to research issues in business administration.
• Write clearly and concisely about business administration using proper writing mechanic

Answer preview

After its inception back in 1994 in Washington, Amazon has grown to become the largest online retailer in less than three decades. It has also been classified as the second largest e-commerce company after Google Inc., where it has a very high level of customer loyalty, and repeat buyers are more than 50%. The company employs more than 560,000 employees worldwide and a capacity of more than two million sellers actively selling on its platform. This and more Amazon’s success has as a result of the unique and effective business-level and corporate-level strategies the company applies that has made it be always relevant in the market and the best among its competitors (Kristensen et al., 2017). This paper will address different business-level and corporate level strategies applied by Amazon and a choice of one of them, which is likely to be more likely to contribute a lot to the long-term success of the company.

Amazon’s Business-Level Strategies

The different business-level strategies applied by Amazon can be referred to as cost leadership taken to another level. The company…