Big Data and Businesses
Can this question be completed within 3 days
Scenario
Big Data is everywhere and various businesses around the world are driven by Big Data. However, while some businesses rely on Big Data for organizational decision making, this does not mean that the implications and applications of Big Data are properly used to ensure optimal effectiveness for the organization
For this scenario, you have been appointed as the Business Analyst for Big D Incorporated charged with providing authoritative recommendations to the Board of Directors. As the Business Analyst, the recommendation you provide will be based upon data calculated from statistical appropriate formulas. Be reminded that you are not the company’s statistician yet the Business Analyst and therefore responsible for interpreting statistical data and making the appropriate recommendations.
Big D Incorporated was offered a series of business opportunities and it is your job as the Business Analyst to provide expert insight and justification for recommendations regarding these potential prospects.
Assignment Details
Big D Incorporated has a business opportunity to provide two different types of information to a new client. As the Business Analyst, you are tasked to assess the financial feasibility of this opportunity. The new client is a retailer and looking to expand their product offerings. However, they are requesting Big D Incorporated to assist in the decision-making process.
Prepare a presentation that addresses the following:
- Explain the difference between nominal and ordinal data.
- List 3 qualitative attributes of outdoor sporting goods that the client may want to ask consumers. Make sure 1 of the qualitative attributes is nominal.
- For each ordinal attribute, assign names for the endpoints of a 5 point rating scale.
- Explain the difference between interval and ratio data.
- List 2 quantitative attributes of outdoor sporting goods that market researchers might want to measure.
- Explain the difference between a population and a sample.
Answer previewBig data implies substantial volumes of unstructured data that can be analyzed to reveal patterns relating to people’s behaviors. Wood (2018) describes big data as data sets with large volumes. These data can be analyzed to reveal patterns which can be used by businesses to improve their operations. Business analysts are tasked with the responsibility of interpreting statistical data and advising a business based on the insights derived from the data.
Difference between nominal and ordinal data
Nominal data refers to data that can be split into several groups that do not overlap. Generally, nominal data are discrete in that they represent distinct objects which can only be found in an individual group and not both groups (Marateb, Mansourian, Adibi & Farina, 2014). Nominal data are in the form…(800 words)