Pick two methods of primary data collection and compare the strengths and weaknesses of each method. Provide a specific example of a market research context and discuss which research method should be employed in your case. about 300 words

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Primary data is first-hand facts or info collected directly from the area of research. There are several sources of primary data collection which include surveys, interviews, field observation, and experiments. Therefore, the paper will focus on two methods which are, surveys and interviews and explore a comparison of the strengths and the weaknesses between the two. Firstly, a survey is a standard collection method for primary data that dwells on sample respondents. This method has several strengths and advantages when being used for research. The first one is that it saves…

 

(440 words)