Professional email message

Professional email message

Choose one of the professional scenarios provided in Blackboard under the Student Center tab, or click here to view them in a new window.

Write a Professional Email Message (in the form of Figure 5.1 on page 84 of BCOM9) from the perspective of a character in the scenario. The email should discuss the communication issue provided in the scenario and should be addressed to another character from the scenario.

The scenario is: Amber,Savannah, and Stephen work for Knowledge Inc. ( a consulting company). While on a conference call with Tim Rice Photography( an established client), the group discusses potential problems with a marketing campaign. Tim Rice, lead photographer and owner of Tim Rice Photography, is insistent the marketing is working and changes are not needed.

Amber reaches over to put Tim on ” MUTE” but a accidentally pushes a different bottom. She immediately says to Savannah and Stephen that the marketing campaign is not working and that… ” Tim should stick to taking pretty pictures”.

Tim responds, “You know I can hear you, right?”

The message should take the form of an email; however, you will submit your assignment to the online course shell.

The professional email message must adhere to the following requirements:

1. Content:

  1. Address the communication issue from the scenario.
  2. Request a face-to-face meeting to discuss the issue (at a specific time).
  3. Concentrate on the facts of the situation and avoid using overly emotional language.
  4. Assume your recipient is learning about the situation for the first time through your communication.

2. Format:

  1. Use a descriptive subject line or heading.
  2. Include an appropriate and professional greeting / salutation.
  3. Use email form including: To:, From:, Subject:, and Signature.

3. Clarity / Mechanics:

  1. Focus on clarity, writing mechanics, and professional language/style requirements.
  2. Run spell/grammar check before submitting.

4. Submitting your assignment:

  1. Submit your assignment through the online course shell only.

5. The specific course learning outcomes associated with this assignment are:

  1. Plan, create, and evaluate professional documents.
  2. Deliver professional information to various audiences using appropriate tone, style, and format.
  3. Analyze professional communication examples to assist in revision.

Answer preview

To: Amber Estelle, marketer at Knowledge Inc

From: Tim Rice, CEO Tim Rice Photography

Subject: Complaint concerning passive communication due to having a negative attitude towards the market campaign project

Dear Ms. Amber,

I am writing to identify a way forward regarding the negative attitude and passive communication I have noted from you ever since the marketing team raised an issue concerning the pictorial campaign. I have realized that due to your negative attitude and ego, you have been conveying inciting messages to other employees that do not portray…

(450 words)

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