Locate one scholarly article that discusses vision in relation to specific companies going through organizational change. The change could be growth, decline, or some form of restructuring. Select a company that is featured in the article, and go to that company’s website to view the vision statement for the organization. Using the vision statement of your chosen company, discuss the following points:

• Evaluate the article and describe the current vision statement and the change occurring within the organization.
• Does the vision statement meet the challenges of the overall change initiative?
• Possible revisions that could be made to the vision statement to meet the image of the organization after changes have been implemented.

Answer preview

The vision statement of any organization is the central guiding principle that helps in spearheading organizational change. British Airways, which suffered a massive downfall before stabilizing, is one of the good examples of organizational change discussion. This article ‘‘Case Study of the Change Management of British Airways after the Economic Crisis of 2008’’ by Agnes Meszaros in 2014 has provided a good explanation of the vision and organizational change. As a…