DELTA AIRLINE
Instructions:First, read this article: https://www.nytimes.com/2012/
Next, write your memo (up to 1 pages, 12pt font, single, 1.15, or double-spaced) explaining your recommendation for what Delta should have done with respect to the Trainer Oil Refinery. You should apply the lecture material and at least some of the framework material from Competitive Advantage and/or RBV.
Please write your case as if it’s 2012 and the executives have not yet made their final decision.
Your Mission Details: Use your paper to apply the material from these slides from class 7 and then give a decision on whether or not Delta should buy the Trainer Refinery. These are the most important slides from that deck:
1) What Makes a Competitive Advantage? (Ghemawat/Rivkin)
2) Vertical Integration: Where Should We Compete? (Intuition Fodder)
3) Where Should We Compete?
I’m looking for a good, common-sense analyses that applies the framework material in an unbiased way. Then, use the end of your paper to conclude your argument by addressing the following:
4) What do the tests say about Trainer’s fit with Delta? Based on your analysis, do you think Delta should or should not buy Trainer? Why or why not?
Answer previewFor Delta Airlines to soar greater heights, it needs to consider strategies that it can implement to create and sustain competitive advantage and utilize its resources (Ghemawat & Rivkin, February 2006). Indeed, the company operates in a highly fluid and complex industry, which a slight mistake does considerable damage to the company’s profit margin…
(500 WORDS)