Multiculturalism in Global Businesses

synthesis essay

Using APA style, prepare a 500-600-word synthesis paper following these guidelines.

• First, select a focal point based on the three case studies we have read this semester (From Regional Star to Global Leader, L’Oreal Multiculturalism, and Managing Cross-Cultural Communication).
• Construct a thesis that makes a claim about this focal point.
• Support your thesis with evidence from at least 2 of the 3 sources, integrating their material with your commentary. Avoid too much summary – include only enough to explain your ideas.
• Include the major components of an academic paper, including an introduction (with a thesis statement), a body (with topic sentences for each paragraph), and a conclusion. Paragraphs should be coherent and demonstrate unity.
• Avoid plagiarism by paraphrasing and quoting the sources appropriately with proper APA in-text and reference citations. Remember that a sentence cannot consist of just a direct quotation (use attributive phrases/reporting verbs).
• Drawing from feedback from previous assignments, edit your paper carefully.

Your essay will be graded on the following:

• Essay structure: introduction, body, thesis statement, and conclusion (2 points)
• Paragraph structure: Topic sentences, support, conclusion, coherence, and unity (2 points)
• Evidence of proper integration of relevant sources (2 points)
• Ability to summarize and synthesize sources (2 points)
• Depth and originality of ideas (2 points)
• Appropriate grammar, vocabulary, and mechanics (2 points)
• Use of APA (2 points)
• Adherence to assignment guidelines, including meeting length requirement (1 point)\

Answer preview

Many factors are considered when growing business at the local, national, and global levels. Often, companies that have a significant market share globally invest uniquely to gain this position. Culture, values, and beliefs are essential factors considered when venturing into the global sector. Companies need to understand the markets that they desire to enter to achieve a good rapport with their target markets…