UBER’S BUSINESS 

Uber’s business

Describe how Uber business model works

Assignment Instructions

Describe how Uber’s business model works and the role technology has played in its success.

What are the arguments for banning these types of businesses? What are the arguments for defending them?

Have you ever thought about the data you leave behind for marketers to collect? Marketers are always looking for digital footprints, which are traceable sources of online activities. Visit www.internetsociety.org/your-digital-footprint-mat… and review the various resources available. Select one of the tutorials and present what you learned from the video

After reviewing the tutorials on http://www.internetsociety.org/your-digital-footprint-matters, do you plan to alter your online habits? Are you concerned about your digital footprint and the data trail you leave behind, and do you plan to actively manage them? Why or why not?

Answer preview

Abstract

Uber is a mode of transportation business whereby people are able to request for a taxi through their Smartphone and within a short period they the taxi arrives. Uber is cheaper than the other normal taxi. Uber has been able to register a lot of success that has led to discussions that the company is competing on unfair grounds with the other normal taxis. The business model that they use has been so helpful to the company. Digital footprints are the traces that an individual leave behind when they are on the internet, this has both advantages and disadvantages. It is easy for a person to maneuver through the websites without having to log in every other time however it is easy for a person to be traced and their steps monitored through the websites that they frequently log in…

(1100 words)

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