Business Question

Choose a public corporation, with which you are familiar, from one of the following industries:

1. Travel.-Southwest

Research the company on its own website, public filings on the Securities and Exchange Commission’s Filings & Forms page, Strayer University’s online databases, Strayer University’s Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Use the Strategic Management and Strategic Competitiveness Template [DOCX] to ensure that your assignment meets the requirements.

Requirements

Write a 4-6 page paper in which you address the following:

• Assess how globalization and technology changes have impacted the corporation you researched.
• Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
• Assess how the vision statement and mission statement of the corporation influence its overall success.
• Evaluate how each category of stakeholder impacts the overall success of this corporation.
• The booked for this course is :Hitt, Michael, A. et al. Strategic Management: Concepts and Cases: Competitiveness and Globalization. Available from: Strayer University Bookshelf, (13th Edition). Cengage Learning US, 2019.

Answer  preview

Southwest airlines is one of the biggest airlines in the United States and one of the cheapest careers worldwide. It operates more than 3000 flights a day in different cities and countries within the United States and around the world (Harvey & Turnbull, 2020). The ability to work in different geographical locations away from their motherland can be attributed to the concept of globalization. Technology has positively impacted the organization in many different ways, from changing its reservation systems and getting rid of paper tickets. The airline industry has various entry barriers as it is significantly impacted by external factors, experiencing many ups and downs.

1230 words