Need help with Bus 599 disc question
This week’s discussion is worth 56 points.
This Week’s Discussion Post
For this week’s discussion, please respond to the following:
- Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
- Be sure to include the cost of each marketing vehicle.
- Add any additional notes under the table.
- Delete the italicized examples.
| Marketing Vehicle | Frequency | Cost/Month |
|---|---|---|
| Example 1 | 2–3 times per week | $600 per month |
| Example 2 | 1 time per week | $1,000 per month |
| Example 3 Free Samples | 2 events | $500 per month |
- Copy and paste the Marketing Vehicles Table into the discussion area.
- Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
- Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
- Attach the entire Business Plan Financials Excel Template to the discussion thread before clicking Submit.
Post at least one substantive comment to another student’s post.
Notes
- Textbook Chapter 10, “Marketing Plan & Sales Strategy,” pages 163–194, provides additional detail about this topic.
- You will use the:
- Marketing vehicles information from this post in your Week 5 assignment, Marketing Plan and Budget.
- Information from the Setup and Marketing Budget worksheets in Section 2 of your Week 5 assignment.
- If you are new to Excel, you may want to view these LinkedIn Learning courses on working with Excel. These courses focus on performing data entry in Excel.
- You may also find these LinkedIn Learning courses on how to interpret a business’s financials useful:
- You may also find Stephanie Morrow’s article on how to set up a marketing budget, Cost of Marketing: What Is the Average Budget?, helpful to complete this discussion and your Week 5 assignment.
Requirements: as long as it takes
Answer preview
The new business in Zia Snack Company will officially start on February 2022. On January 31, a launch party will announce the main product offering to prospective customers and other stakeholders. The business setup will focus on five product categories: classic cheeseburgers, turkey burgers, salmon burgers, bison burgers, and sliders. Provision of these readymade and healthy snacks customers is expected to be a stable product offering at least for the first two quarters. The Company seeks to sell at least 10 product categories through innovative ideas by the second year of operation.
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