This project piece will have three parts.
- The main part of this project component will ask you to pick one of the company’s change plans and develop a communication plan for the company. This plan should be submitted by using a Microsoft Excel spreadsheet and setting out the stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication, and identifying who will do the communicating. The grid for this project can be found in the Files section of the Course Menu and is titled Grid for Week 6—Communication Plan.
- Select one of the communication pieces that you would have used that is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral). Be sure to review the Week 6 information and the examples of communication plans and types for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience and stakeholder group to which it is intended.
- The real-world aspect of this project is that you will write a one- to two-page analysis of one of the media pieces about one of the company’s changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications that explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.
Grading Rubric
| Item | Content item | Total points |
|---|---|---|
| Excel spreadsheet grid | ID of stakeholders | 10 |
| Timeline of communication | 10 | |
| Type of communication | 10 | |
| Rationale | 15 | |
| ID correct communicator | 10 | |
| At least four communication pieces listed on a spreadsheet (no more than six) | 10 | |
| Your analysis of the actual communication plan as seen from the public eye | 15 | |
| Your sample communication piece | 15 | |
| At least two new references, properly cited, using APA formatting | 5 | |
| Total points | 100 | |
Requirements: 2 Pages and 1 Excel
The company being discussed will be Wal-Mart.
First part is the Excel, then a 2 page word document for the other 2 parts
Answer preview
The message is conveyed daily through multiple sources, including television, newspapers, and online platforms like YouTube, Facebook, Instagram, and Twitter (Soedarsono, Mohamad, Adamu, & Pradita, 2020). The company uses communication channels that target different segments of customers. For instance, using television as communication media, the company targets families (Walmart Connect, 2019). It also targets young people and people with technical savviness using online platform channels.
Method of Conveying the Message
The message will have conveyed through advertisements, weekly briefs, and public relations. The message will inform the customers and encourage them to continue shopping from the company. It encourages the customers to remain loyal to the company since it is committed to serving them through improving their shopping experience.
[756 Words]
