Marketing Research and Segmentation
Use the organization you chose in Week Two.
Imagine you are a marketing representative for the organization.
Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.
Write a 1,050- to 1,400-word lifestyle profile for the neighborhood. Include the following:
- Describe your research method.
- Describe the databases and findings.
- Describe at least two strategies you could use to segment your market.
- How does this profile provide you with insight on how the people in this area perceive your organization?
- How will your target audience characteristics help you determine your market strategies?
- Is the demographic and psychographic information accurate? Why or why not?
Provide a brief description of the facility or organization.
Click the Assignment Files tab to submit your assignment.
Answer Preview
As a marketing research representative of the American Medical Association, I conducted research on consumers of our organization’s products using various research methodologies. I then compiled a database of my findings. This research is an analysis of the lifestyles of our consumers. It projects the negative and positive consequences of the lives they live…
(1143 Words)