GLOBAL ECONOMY
PART 1.
Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
PART 2.
From the e-Activity (PRACTICE), analyze the internal environment of the company you researched to determine that company’s strengths and weaknesses. Based on the strengths and weaknesses you discovered, determine what steps the company could take to positively impact the company’s competitiveness. Explain your rationale.
e-activity-
- Use the internet to research a company of your choice with a focus on the company’s internal environment.
Answer preview
Part One
Successful brands like Apple, Coca-Cola, and Ford have retained top positions as valuable brands globally due to their inherent capabilities of meeting their customers’ expectations (Sheth, & Koschmann, 2018). The three brands have the strongest capability of remaining a source of advantage in this 21st century. The reason is that for Coca-Cola, its inception in delighting customers to create happiness is an aspect that has enhanced trust and loyalty with its customers. In the case of Apple, the fact that the company creates quality products that are worth the price…
(400 words)