advertisement analysis with denotation, connotation, ideology and demographics
hings your paper must include :
Requirements: 900 words
- Denotation – What are the images that the advertisement uses? Be specific and descriptive. Break down the individual signs and analyze them independently and in relation to the other signs.
- Connotation – How are those images used, and how do they associate the product with other desires? Remember to look at the way the ad ‘commodifies’ desires and associates the product with wants and needs that are not necessarily logically related to it.
- Ideology – Why do these associations work? Consider what cultural values, myths and beliefs the ad invokes in order to make its point. Also think about what this says about our culture and what possible trends it points to.
- Demographics – Who is the intended audience, and why were they targeted? What does it tell us about race, gender, sexuality, class, region, nation, ethnicity or any other socio-political concerns?
- English is not my first language so please don’t use big words!!
- please pick a full-page ad with no words and a lot of elements
Answer preview
Advertisement is meant to create awareness about a company, its product, or its service. It is done by use of mouth, billboards, newspapers, or any other form that reaches the target audiences. Different companies choose different types of ads depending on the targeted people and the associated work. An ad is something physical that touches the five senses of the human body and represents something other than the sign itself, so it must be unique to catch the attention and stick to the mind of people (French, 2017). Every ad has four primary objectives, which include awareness, interest, desire, and action (AIDA).
1070 words
