BOOTSTRAP MARKETING AND ADVERTISING

Bootstrap Marketing and Advertising

BUS 402 week 5 discussion

Week 5 Discussion

“Bootstrap Marketing and Advertising” Please respond to the following:

  • Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
  • Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.
Answer preview
The world has become a global market and entrepreneurs strive to take advantage of the development of social networks and interrelationships.  Bootstrap marketing is one of the tools used to make startups known to potential customers. The use of social media is a favorite strategy of bootstrap marketing. Businesses can start online accounts, post videos on sites, have blogs, list their activities on Google Places et cetera. It makes marketing easy since customers expect companies to have a strong existing social presence…
(350 words)

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BOOTSTRAP MARKETING AND ADVERTISING

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