BUS499 Week 2 Discussion – Here Comes Amazon
- Can any firm beat Amazon in the marketplace? If not, why not? If so, how can they best do so? How formidable a competitor is Google for Amazon? Please explain. Consider:
- What are Amazon’s major strengths?
- Does it have any weaknesses? Please explain.
- Is Jet.com a potential concern for Amazon? Why or why not?
- Given the importance of understanding the external environment, why do some firms fail to do so? Provide examples of firms that did not understand their external environment.
- What were the implications of the firm’s failure to understand that environment?
Requirements: two paragraphs
Answer preview
Yes, any firm can beat Amazon so long as they can overpass Amazon’s standards and their strengths. Being the leading online retailer, Amazon’s main strengths come from its differentiation, cost leadership, and focus, which have enabled the company shareholders to derive value (Bento, Gomes, Guedes, & Coelho, 2020). Also, the company uses its leveraging information technology to stay ahead of competitors. However, Google is highly invested in technology advancements to innovate modern products and services, making it a big competitor for Amazon.
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