Business and society.

For instances, if the business operations are favorable to the community be it in offering job opportunities, better pays and making the life’s of the society more better, its success is almost automatic. On the other hand, if the business is not environmentally friendly like causing air pollution, the society may be against it thus hindering its success. The society plays a significant role in enhancing the achievement of the business set goals and ensuring its success in the competing market. Considering the society’s tastes and preferences is also a factor to consider so as to ensure that the business is running in the right direction. It’s therefore advisable for the marketers ensures a close tie between their business operations and the society so they may be able to overcome the pressures of the stiff competition in the local and global markets.

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