In this assignment, you are to use the same corporation you selected and focused on for the assignments, Strategic Management and Strategic Competitiveness and External and Internal Environments.
Research the company on its own website, public filings on the Securities and Exchange Commission’s Filing & Forms page, Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Use the Business-Level and Corporate-Level Strategies Template [DOCX] to ensure that your assignment meets the requirements.
Requirements
Write a 6-8 page paper in which you do the following
- Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
- Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether you judge this to be a good choice. Justify your opinion.
- Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
- Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
- Use at least three quality references. Note: Wikipedia and other websites do not qualify as academic resources.
Answer preview
Before getting into the discussion and analysis of Southwest Airlines’ business-level strategies, it would be appropriate, to begin with, a definition of this concept. For an organization to become successful, it has to formulate and implement effective strategies that allow it to attain its mission, vision, goals, and objectives. Besides this, an organization’s strategies are heavily influenced by the opportunities and threats existing within its internal and external business environment. One of the categories of strategies an organization can adopt is the business-level strategy. According to Hitt et al. (2016), a business-level strategy is an integrated and coordinated set of actions and commitments an organization utilizes to gain a competitive advantage by exploiting its core competencies within a particular product market. Hitt et al. (2016) further assert that formulating and implementing an effective business-level strategy is critical, considering these strategies help propel an organization’s long-term success. The main
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